Thursday, April 12, 2012

Christian Louboutin E-commerce Europe - Digital Innovations Planned

As Christian louboutin shoes launches its European online boutique April 11, the posh shoe label has announced a number of digital innovations for future years including an apple iphone app and live chats with all the label’s representatives.

The iconic shoe brand suffered a lot with sites claiming to become selling genuine Louboutins that in '09 it issued a reminder concerning the problem. Even though the label does retail on sites for example Net-a-Porter, the brand introduced e-commerce towards the US this year and Canada this year, with the new European expansion marking a brand new wave of innovations.

Customers can shop about the Christian Louboutin website for designs by color, size and heel hight -- with sky and high unsurprisingly dominating the choices, while WWD reports that digital initiatives just around the corner include an iPhone app and also the chance to pre-order styles from your Fall 2012 collection through online store.
Shoppers can currently e-mail or call reps for advice associated with their purchase but videos may also be to launch soon in addition to a function allowing shoppers to talk live online with Louboutin representatives.

This follows an ever-increasing trend for personalization in web shoe shopping, with a few weeks ago seeing the launch of Yoox Group's new members-only shoe boutique in which a resident shoe guru “Ms Suzie Scribe” is available to answer shoe-related dilemmas through the "Ask Suzie" feature.

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