Chanel is the latest fashion house to lift the lid on its production process, releasing a behind-the-scenes film detailing the task that adopts its famous little black jacket.
Created inside the 1950s from the French label's namesake, the iconic style continues to be reinvented by current creative director Karl Lagerfeld season after season and it is the subject of the next book, The small Black Jacket: Chanel's Classic Revisited that is penned by Karl Lagerfeld and Carine Roitfeld.
It, set for release in fall 2012, should include photographs of stars for example Sarah Jessica Parker and Alice Dellal wearing the Chanel jacket and it is the subject of an exhibit opening in Tokyo March 24. To celebrate these events, the emblem has made a quick film detailing the interest to detail and various steps involved with making the jacket
The Chanel video follows an ever-increasing trend of luxury brands offering a look into their production methods: last October Lv Moët Hennessy (LVMH) ran a number of European artisan workshops, ateliers, and vineyards for just two days, giving the general public the chance to see how are you affected behind the doors at a number of its most iconic labels including Lv and Givenchy. This season Italian label Gucci toured the planet with its Artisan project, which showcased production methods.