As high-end European labels increasingly try to benefit from China's growing luxury market, Shanghai has turned into a popular place to go for maisons to host exhibitions documenting their legacy, with Van Cleef & Arpels the most recent brand to announce a retrospective exhibition.
While Italian luxury goods label Bvlgari's 125 Numerous years of Italian Magnificence expo will run until April 17 in the Aurora Museum in Shanghai, Van Cleef & Arpels has announced the May launch with the Timeless Beauty expo at Shanghai's Museum of latest Art.
Van Cleef & Arpels, which eight locations across China, first entered the nation in 2005 having its Beijing store. The upcoming exhibit, concentrating on the Van Cleef & Arpels legacy, will offer you an informative help guide to over A hundred years of high-end jewels, showcasing 370 items of jewelry, watches and accessories. It's going to run from May 20 to July 15.
Other luxury houses to get recently exhibited in Shanghai, often dubbed the "Paris from the East," include Christian Dior, Lv and Chanel, with Chanel holding numerous expos there like the "Paris-Shanghai" exhibition it popularized the city in 2010.